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The Geek's Guide to Internet Business Success, by Bob Schmidt
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The Internet has created a whole new range of business opportunities. This book is the definitive business blueprint for Internet developers, programmers, consultants, marketers, and service providers. The Geek's Guide is crammed with tips, worksheets, and templates specifically tailored for the Internet entrepreneur.
- Sales Rank: #3975759 in Books
- Published on: 1997-08
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 6.00" w x .50" l,
- Binding: Paperback
- 254 pages
About the Author
About the Author Bob Schmidt is the president and founder of Provider Marketing Group, Inc. (www.provider.com). He has 15 years of ad agency ownership and management experience, seven years of selling online, and three years of Web development experience, including a leadership role in a 30-person Web development start-up agency.
Most helpful customer reviews
5 of 5 people found the following review helpful.
A MUST HAVE for the entrepreneur!!
By Jenn Maloney
This book is very comprehensive and touches on points of business that the creative artist ignores.....The tips on marketing/advertising are invaluable!! The 'cold-call' concept is elevated to reality in this book. Many designers/web developers do not have a clue to expand business beyond the ol' word-of mouth....This book makes networking an attainable goal! Another asset is the readability of this book. I read it cover-to-cover in about 2 days. You do not have to have a degree in marketing or accounting to grasp the concepts. It is about time that someone came up with a 'Business' book from a marketing perspective! I am so glad that I found this book.....before it was too late!!!
8 of 10 people found the following review helpful.
Very comprehensive, very thorough
By Gregory McMahan
With the Geek's Guide, Schmidt proves to the world that he has the'write' stuff. Schmidt has a knack for focusing on the most important aspects of any topic.
In terms of content, this book is jam packed with highly tailored and specific information crucial to sustaining a successful and profitable web development business. Although the book's focus is on web development business start-ups, anyone who is looking to strike out on their own in any field would find this book useful. Furthermore, potential clients of web development firms may find much of the information in the book useful when dealing with internet businesses and negotiating the creation of their own site.
The writing style of the book is very clear and concise and Schmidt leaves no room for misunderstanding in his prose. There is absolutely no internet hype or marketing spin in this book, nor are you treated to a dry, textbook or computer manual treatment of how to run a business. Personally, I found Schmidt's geek humor (there is one remark at the end of each chapter) to be well, in a word, geeky.
From an organizational standpoint, Schmidt gets you in the right frame of mind to run your own business by the end of the first chapter. Whereas most home-business books would devote all of their chapters to Freudian self-analysis (ridiculous intropspective and self-assessment questions), finding a good location for a business, and choosing the best form of business, Schmidt takes you through all of that in one balanced chapter. You will also get some very good ideas on how to build a good, winning, effective, and professional team.
His second chapter tells you in brutal realism just how your customers will look at you, and how you should carry yourself around them (still another chapter tells you exactly how to deal with your client's misconceptions and false expectations of the internet to your advantage). Four more chapters are devoted to making that all important, life-sustaining sale- from finding customers, planning and making the sales pitch, closing the sale and ultimately to writing up a contract. He wraps up the book with a chapter on growing the business and attaches a modest business plan in an appendix.
Schmidt earns my respect because he tells you upfront to obtain good legal and accounting help long before you launch your venture. Yet, the real value in this book is the way Schmidt lays out setting your rates and making certain that you get paid in two understandable chapters. If you are looking to get on the web with your own business in a big way, forget all of those other books and start reading this one today!
3 of 3 people found the following review helpful.
An Excellent Resource
By A Customer
For anyone wanting to learn how to set up and properly develop a web design business, this book is an excellent source of information. Each page provides useful information and I was pleasantly surprised to see that the sales and marketing information wasn't just regurgitated from other books.
I've had the book three days and have read it twice. The information is up-to-date and the methods and techniques shared are all useful. Quite honestly, I'd have paid more for this kind of information.
Having never submitted a review for books I've read, this must have made an impact. I strongly recommend this book for some real genuine insight.
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